Are you searching for the high-paying AdSense keywords? Did you know that 80% of the income made by AdSense earners comes from 20% of the keywords they use?
No doubt, AdSense is still considered one of the most reliable and fastest ways to make money online. The best part about making money from AdSense is you don’t need any special skills. You just need to capture the right niche, create good content around it and you are all set to start making money.
The reason why most people are getting rid of AdSense is because they are making peanuts from their website traffic. I agree that using AdSense you can’t make as much money as from the other few alternatives. But that doesn’t mean you cannot increase your chances of making more money from AdSense exponentially.
If done right, by targeting the right high-paying Google AdSense keywords (high CPC keywords), you can make thousands of dollars every single month in 2023.
This detailed tutorial will help you do just that. To help you increase your AdSense earnings by finding the high-paying ads on AdSense. Are you ready? Let’s get started.
How to find high-paying AdSense keywords (High CPC keywords)
Importance of using long-tail keywords
Before talking about doing keyword research with tools like Semrush, Long Tail Pro, and Keyword Planner, I want to let you know about the importance of using long-tail keywords.
Whenever you want to find highly valuable keywords, you need to focus on using the long tail keywords with more than 3 to 4 keywords on them. That way you will increase your chances of getting more traffic and increasing your conversion rates.
Have a look at the following screenshot and you will find out that the more long-tail keywords you use the better your conversion rates will be.
Another important thing you need to remember while doing keyword research is to focus on customer-centric keywords instead of targeting informative keywords.
For instance, you can make more sales or income by focusing on consumer-centric keywords like “buy iPhone in Delhi” instead of talking about informative keywords like “free iPhone reviews”.
Now, let’s have a look at some of the keywords that bring both Google and the publishers millions of dollars every single month.
Top 10 most expensive keywords (high CPC) in Google AdSense
Whether you know it or not, 90% of the income generated by Google comes from advertisers. Ads that range from fitness to entertainment to real estate help Google make billions of dollars every single year.
If you are curious about knowing the most highly paid Google AdSense keywords with lots of CPC (Cost Per Click) and global monthly searches in 2023, here are the top 10 keywords.
Insurance (over $50 per CPC) with over 24% of the total Google searches
Loans (over $45 per CPC) with over 13% of the total Google searches
Mortgage (over $47 per CPC) with over 9% of the total Google searches
Attorney (over $47 per CPC) with over 3.5% of the total Google searches
Credit (over $36 per CPC) with over 3.2% of the total Google searches
Lawyer (over $42 per CPC) with over 3% of the total Google searches
Donate (over $42 per CPC) with over 2.5% of the total Google searches
Degree (over $40 per CPC) with over 2.2% of the total Google searches
Hosting (over $32 per CPC) with over 2% of the total Google searches
Claim ((over $45 per CPC)) with over 1.4% of the total Google searches
Quick Note: Don’t EVEN think about rank for the above keywords. They are impossible to rank for in the top 10 search results unless you have a million-dollar budget for content marketing, SEO, and other stuff.
But you can certainly target long-tail keywords related to it. For instance, you could target the keywords like “car automobile insurance in Delhi” instead of the highly competitive keyword “insurance”.
Are you getting me?
Let’s now discuss how you can find profitable keywords really quickly.
For this tutorial, I’m mainly going to use Semrush. Do you know the reason?
Semrush is not only the PERFECT tool for finding highly profitable keywords in any niche but it also helps you analyze a lot of other things such as backlink checking, competitor analysis, related keywords information, etc.
If you want to know more about Semrush, I highly recommend you check out this review of it.
Now, before talking about finding the highly paid AdSense keywords, you need to do the following things.
try Semrush free for 14 days. Once you signed up and logged into your Semrush dashboard, you are ready to roll.
Create a list of all the blogs in your niche that are making a lot of money from AdSense. You need this list because you are using it to find their most profitable keywords.
Once you have all the data of profitable keywords, you can target them to increase your AdSense earnings exponentially.
Using Semrush to Find Profitable Keywords
Let’s take a real example of how to use Semrush to actually find and analyze the profitable CPC keywords of other sites.
In this example, we will go with NeilPatel.com owned by Neil Patel (it’s one of the authority blogs and is read by millions of readers every year in the marketing industry).
Step 1: Enter the domain of any of your competitors to get the keyword data
Here’s the screenshot shown by Semrush for this domain. Likewise, you can enter any of your competitor's domain names on Semrush to find all the keywords that are driving more traffic from search engines.
Quick note: Make sure to choose the database where your target audience is. In our case, we’re going with the US database. Usually, US-based audiences and keywords give you a high CPC when compared to any other country.
Once you click on the “Full Report” under the tab “Top Organic Keywords”, it will give you a list of all the keywords a website is ranking for. In our case, below is the screenshot shown for your convenience.
See that? You will get all the information like the number of keywords that a domain is ranking for along with the details of how much traffic those keywords are sending from search engines.
Once you find out all the keywords that are sending the most traffic to your competitors, it’s time for you to focus on the next step which is most important for finding profitable keywords.
Step 2: Click on the “CPC section” to list out all the high-paying keywords
Semrush is showing us a lot of highly profitable keywords that the domain is ranking for.
Step 3: Compile the list of all the keywords and move on to the next domain
You can compile that keyword list in one place. Once you are done with your first competitor, you can move on to the next. You can go on and on to create a HUGE list of all the high-paying keywords that you can use to increase your AdSense earnings. It doesn’t matter which niche you are in ranging from technology to news to WordPress.
You can use the exact same process for finding all the keywords that are driving your competitors more traffic and AdSense earnings.
You may ask, is there any alternative to Semrush to find profitable keywords. See, no SEO tool comes closer to the features offered by Semrush. In fact, Semrush is the most recommended tool by SEO experts.
But if you are on a budget and can’t pay $120 a month, I’d recommend you give a try to Long Tail Pro which costs you $37/month. You can use this tool to find the most profitable high-paying keywords.
Using SpyFu to Find Profitable AdSense Keywords (High Paying CPC Keywords)
SpyFu is a great alternative to tools like Semrush, Ahrefs, Moz, etc (which are expensive) as it costs you just $33 per month if you go with their annual plan. If you want to know more about the tool, you can read our SpyFu review from here along with its features, pricing options, and more.
If you’re wondering about using SpyFu to find highly profitable AdSense keywords, here’s a simple tutorial for you.
Step 1: Firstly, log in to the SpyFu tool go to PPC research, and enter any of your competitor's domains in the search box. Here’s what it looks like;
Quick note: Make sure to enter a competitor URL that you think mostly probably uses PPC keywords (who pay for paid ads on Google)
As you can see above, SpyFu instantly shows you the list of paid keywords of your entered domain along with estimated monthly clicks and PPC budget.
Step 2: Click on their paid keywords and SpyFu returns you a list of the most profitable keywords that your competitors are already paying for (in Google search).
Here’s what it looks like;
As you can see above, you can see everything including;
- paid keywords your competitors using
- ad timeline
- cost per click
- monthly cost (to rank for that keyword)
- monthly searches of that keyword
- ad position
- total number of ads
Now your job is to try getting rank for similar keywords. Why?
That’s how you will be able to drive highly profitable visitors from search and by using AdSense, you can instantly generate more value for every click you generate.
Step 3: If you want to mine even more profitable AdSense keyword ideas, go to the SpyFu “Keyword Research” tool section and enter any topic or keyword phrase that you want to rank for.
As you can see above, we entered an example keyword of “how to start a blog” and it instantly showed us a ton of information like;
- monthly searches
- click through rates
- ranking difficulty
- cost per click
- monthly cost
- advertisers for that particular keyword etc
Not only that, but when you scroll down, you’ll also find a ton of profitable keyword ideas that look like this;
You can see above, you’ll find a lot of profitable related keywords that you can use to increase your AdSense earnings as you can also get a ton of useful data like cost per month, CPC, local searches, keyword difficulty, and so on.
So there you go, that’s how you can use SpyFu to find highly profitable keywords.
Using Long Tail Pro to find high-paying keywords
Step 1: Once you log on to Long Tail Pro, create a project and click on “Find Keywords” to start finding keywords for increasing your AdSense earnings.
In our example, I’m going with the keyword “best email marketing software” which is a great long-tail keyword with 4 keywords in it and it’s also a great keyword with a high CPC.
A quick tip: Make sure to use more than 4 keywords while using Long Tail Pro to find highly profitable AdSense keywords.
Step 2: Within a few minutes, Long Tail Pro gives you a full list of all the keyword ideas along with the details like local searches, advertiser competition, suggested bid with the CPC.
Step 3: Now, pick any of the keyword with the highest suggested bid and click on it to get the additional keyword information such as title, page links, authority, site age etc. This information is helpful for you to choose the keywords that are whether easier to rank or not.
That’s it. That’s how you can use Long Tail Pro for finding low competitive and highly profitable keywords on Google.
Let’s now talk about how you can use Google’s keyword planner for finding keywords that increase your AdSense income.
As we all know, keyword planner is a great tool for beginners and more importantly it’s free.
Using Google’s Keyword Planner to find money making keywords (most expensive keywords)
Step 1: Sign into your AdWords account and click on Keyword Planner for doing keyword research.
Step 2: Enter any keywords that you want to target and include the countries where your target audience are.
Step 3: Now pick the keywords with less monthly searches so you can rank easily. Also make sure to compile the list of all the keywords with high CPC. This is where you can increase your AdSense earnings.
Conclusion about finding high paying Google AdSense keywords (High CPC) in 2023
If you want to make more AdSense earnings, you need to find and use the right kind of keywords on your blog or website. Although finding high value AdSense keywords is not easy but using the tools like Semrush and Long Tail Pro, you can easily find out a lot of keyword ideas.
Also make sure to focus on “customer centric keywords” instead of targeting “informative keywords”. Only with those commercial oriented keywords you can increase your AdSense earnings.
All in all, the money you make from AdSense depends completely on the kind of keywords you use in your content strategy. If you focus on finding the low competitive yet highly profitable AdSense keywords, your earnings will sky rocket in no time.
So what do you think? Do you have any more tips on finding high paying AdSense keywords? Let me know your thoughts in the comments.
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